GARUDA approaches garments from a unique standpoint, choosing to treat apparel as product rather than simply fashion.

Focusing on the product, the person, and how both of them interact and co-exist with each other as well as the world around them.

Head designer Suhail Sahrawat believes most people take for granted the power that garments have in our daily lives, as a result of how often we use them... the moment you are born you are wrapped in cloth, even after you pass in some cultures you are clothed. Such frequent interaction causes us to see garments as 'Clothes' as opposed to 'Product'.

GARUDA aims to approach garments as a living architecture that moves with your body. It like any building, is an inanimate object that surrounds and protects you.