Why? 

Its all about balance.

While used as a form of expression, clothing is, at its core, a product. It is a solution for everyday life; functional and aesthetic tools you interact with daily. We design products that look and operate beautifully. 

How? 

Single-minded focus. 
During design:
No seasons and no deadlines. One product at a time, each with a singular purpose. Only available to purchase once perfected. 
During production:
No short cuts and no cookie cutter solutions. One person, one order and one craftsman. Made for you and only you.